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Electra
$2,699.99
Super fun. Super versatile. The Ponto Go! is exactly what you need in your life. This throttle e-bike will get you, a friend and your stuff from point A to point B. Find some cool spots. Get into some good trouble. What could go wrong? Better question, what could go right?
You're over ride share, tired of bumming rides or don't feel like driving. Bottom line, you're looking for a faster, easier and safer way to get around. Grab a helmet, grab a friend, and find out yourself.
It features both thumb throttle up to 20mph as well as pedal-assisted support up to 26mph, making it a Class 3 e-bike. A 750W hub motor and 650Wh battery enable rides up to 60 miles. Tektro hydraulic disc brakes provide superior stopping power when traveling at faster speeds and with cargo. For an extra level of safety, a rear brake light and turn signals let other riders and cars know your next move.
We thought of it all, from upgraded safety features and a passenger package that comes standard to custom accessories you can add to make it your own. Inspired by our SoCal roots, the Ponto Go! is the perfect combination of fun and functionality so you can ride around and find out.
-Maximum throttle-assisted speed up to 20mph and pedal-assisted speed of 26mph.
-Up to a 60-mile range on a single charge.
-A bench-style saddle, passenger handle and foot pegs make this a ride for two.
-Maximum carrying capacity up to 360lbs.
-See and be seen with front and rear brake lights and turn signals.
-Stop confidently with hydraulic disc brakes.
$1,899.99
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 27.5" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible.
- The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the improved LED controller.
- Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course.
- This Go! e-bike combines quality, comfort and value with Electra's signature style.
$1,199.00
$1,599.99
25% Off
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology turn it into the ultimate riding experience. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic.
- The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control.
- Comfortable cruising comes standard with Electra's patented Flat Foot Technology.
- Rethink "cruising" with a top-assisted speed of 20 mph.
- The easy-to-read LED controller monitors power support and battery charge.
- This Go! e-bike is a modern twist on an American classic.
$729.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe.
The final word
The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$729.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S.
- The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements.
- Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$629.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$629.99
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$569.99
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll.
- Get the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology®.
- The linear pull brakes and 7-speed drivetrain give you range and stability.
- Add a bell, basket or a surf rack to make the most of those long summer days.
$439.99 - $569.99
The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood.
It's right for you if...
You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads.
The tech you get
Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come.
The final word
For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills.
- Features our patented Flat Foot Technology for amazing comfort and control.
- Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires.
- Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$439.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$429.99
Boom! Kapow! Wham! Super Sprocket 16" is ready to help your little rider save the day on two wheels. This bike is like a page from their favorite comic book with action scenes and cityscapes throughout the frame, chainguard and fenders. Embossing on the saddle complete this heroic ride.
- No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology.
- Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck.
- Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function.
- The universal, aluminum frame is built to last making this the most desired hand-me-down.
- Add a matching helmet and handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snacks.
$349.00 - $399.99
$399.99
Up to 13% Off
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology•. The single-speed Cruiser 1 is simplicity at its finest.
It's right for you if...
You appreciate the look of a classic beach cruiser, but don't mind extra comfort and modern styling. The Electra Cruiser is a simple, durable bike perfect for a sun-soaked ride on the boardwalk or cruising the streets to your favorite taco shop.
The tech you get
The single-speed Electra Cruiser 1 features a sturdy steel frame paired with alloy rims and stainless-steel spokes on RetroRunner tires. Custom swept back handlebars and coaster brakes make this an easy-to-use and comfortable ride.
The final word
Nothing compares to the comfort and style you find on an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- The beach cruiser was our first love. Its timeless style can transport you to a Southern California beach no matter where you are.
- It features our patented Flat Foot Technology® for amazing comfort and control.
- Cruise comfortably on 26" RetroRunner tires and an easy-to-use coaster brake.
- Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$399.00 - $399.99
$449.99
11% Off
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.
$349.00 - $399.99
$399.99
Up to 13% Off
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$370.00
$519.99
29% Off
The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, custom components, and, of course, Electra’s patented Flat Foot Technology. It's practical yet eye-catching, making it the perfect statement piece wherever you go. Ride comfortably and smooth with the Cruiser Lux 1.
It's right for you if...
You enjoy the ease and simplicity of our single-speed Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on a Cruiser Lux.
The tech you get
Enjoy maximum comfort and control with our patented Flat Foot Technology, RetroRunner tires and coaster brake. An aluminum cantilevered frame and aluminum components make the Cruiser Lux lightweight, while custom saddle and grips complete the look.
The final word
The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun, and easy to ride.
Why you'll love it
- It's in the name... Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology.
- The low maintenance coaster brake and single speed drivetrain keep riding fun and uncomplicated.
- Add a bell, basket, fenders, or a surf rack to make the most of those long summer days.
$319.99 - $359.99
Just add sunshine and watch them grow. Electra's Sprocket 16" bikes are perfect for first time riders. Featuring Electra's signature style and quality as well as our patented Flat Foot Technology, kids will be riding until the street lights come on. Easy-to-remove training make this the perfect ride for kids ages 3 to 5 between 3' to 3' 10" tall.
It's right for you if...
You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity, and explorative nature of being a kid. After all, the best memories are made on two wheels.
The tech you get
Comfort is key with Electra's Flat Foot Technology, Kraton grips, custom Selle Royal saddle, and front linear-pull brake with adjustable reach lever. Parents will love easy-to-remove training wheels, tires with Kevlar Guard casing to protect against flats and a rear coaster brake for a smooth stop.
The final word
There's almost no better feeling than watching your child ride their bike for the first time. And when you finally take the training wheels off? Forget about it. With Electra's legendary quality, style, comfort and control, the Sprocket will make your kid as happy as you are.
Why you'll love it
- Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming.
- Front alloy linear-pull brakes and a rear coaster brake with adjustable brake levers allow them to stop on a dime when they hear the ice cream truck.
- Easy-to-remove training wheels that require no tools.
- 16” tires with Kevlar Guard casing to protect against flats and keep them riding all day.
- Designed as a universal, aluminum frame and built to last so this bike can be passed down to siblings.
- Accessorize their new ride with a custom Electra bell or handlebar bag to carry all the necessities.
$349.00
$399.99
13% Off
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$184.99
Bring your best friend.
Dog. Cat. Bunny. Iguana. Whatever. Don't leave home without them! Now your BFF can tag along on every ride to the farmers market, dog beach, or local pub.
Bring your four-legged friend along for your two-wheeled ride.
- Allows pets to enjoy the ride while protecting them from jumping out
- Made of durable, non-toxic plastic
- Wire dome made of steel and cushion for comfort
- 33 lbs. capacity
- Complete with an MIK system
- For bikes without an MIK-compatible rack, the MIK Carrier Plate can be purchased separately
- Compatible with select Electra bike models
- Dimensions: 43 x 33 x 22cm
- MIK Carrier Plate pictured sold-separately
$99.99
No matter what Mother Nature throws at you…
…this all-weather basket can handle it. Designed to withstand the elements, this all-weather woven basket is ready to go, rain or shine.
Looks cool. Carries stuff. Not afraid of a little weather.
- Compatible with MIK rear racks / MIK adapter plate installed
- Steel frame
- 30% recycled plastic all-weather Seagrass
- To install the crate to a non-MIK rack, purchase the MIK Carrier Plate
- Carries up to 9kg (20lb)
- Dimensions: 42cm (l) x 30cm (w) x 18cm (h)
- Attachment: MIK
- Includes hardware: Yes
- Material: Polyester
- Weight: 1.09kg
$99.99
High-end storage for a high-end ride.
MIK stands for Mounting is Key. That functionality is ideal for a rear basket. Easy on. Easy off. But it looks so nice you'll probably stick with easy on.
Carry your cargo in style.
- Compatible with MIK rear racks / MIK adapter plate installed
- Lightweight aluminum
- Black powder coated finish
- Carries up to 9kg (20 lb)
- Dimensions: 42cm (l) x 26.5cm (w) x 18cm (h)
- Attachment: MIK
- Includes hardware: Yes
$89.99
Rack it. Stack it. Pack it.
Make life easier and your bike cooler
MIK stands for Mounting Is Key, and this rad rear rack comes equipped with this functionality.
Because easy is the name of the game. Easy on. Easy off.
- Compatible with MIK accessories
- Alloy 12mm diameter bars
- Carrying capacity up to 27kg or 60lbs
- Stainless steel hardware included
- Rear rack designed to be compatible with all Electra 26", 27.5" and 700c wheels
- Compatible with approved child seats
$84.99
Give the front of your Ponto Go! an upgrade with this tray.
- Made with 67% recycled fishing nets
- Colors may vary due to recycled materials
- Reflective bungee net included
- Designed to securely carry a ball
- Attaches to the Ponto Go! Headtube
- Includes attachment hardware
$79.99
The magic is in the mounting
MIK stands for Mounting is Key, and this rad rear rack comes equipped with this functionality.
Because easy is the name of the game. Easy on. Easy off.
Carry your cargo in style.
- MIK compatible
- Carrying capacity up to 25kg or 55lbs
- Stainless steel hardware included
- Rear rack designed to be compatible with most Electra 24" wheel models
$64.99 - $74.99
This basket is as sweet as honey.
It's perfect for holding all your things, large and small. Easily attach and remove this quick release basket from your headset for added functionality and fun.
You have things. We have things to hold those things.
- Quick release bracket included
- Proprietary Electra design
- Honeycomb patterned stamp
- Quick release unit mounts to handlebars
- Powder coated steel
- Carries up to 5kg (11lb)
- Dimensions: 34cm (l) x 23cm (w) x 27.5cm (h)
- Attachment: Quick Release
- Includes hardware: Yes
- Material: Steel
- Weight: 1g
$74.99
You have things. We have things to hold those things.
This basket is as sweet as honey
It's perfect for holding all your things, large and small.
Easily attach and remove this quick-release basket from your headset for added functionality and fun.
Product details:
- Quick release bracket included
- Proprietary Electra design
- Honeycomb patterned stamp
- Quick release unit mounts to handlebars
- Powder-coated steel
- Carries up to 5kg (11 lb)
- 17 liter capacity
Specs:
- Attachment: Quick Release
- Includes hardware: Yes
- Material: Steel
- Weight: 1kg
$74.99
A frame bag fit for a Ponto Go!
- Water resistant for all-weather use
- Made with EVA foam lining and 100% recycled polyester shell fabric (PFAS free)
- Reflective logo for added visibility
- No tools required for installation
$74.99
You have things. We have things to hold those things.
So versatile, it carries everything but the weight of the world. Easily attach or remove this quick release basket to your handlebars for added fun and functionality.
Carry your cargo in style.
- Quick release bracket included
- Quick release unit mounts to handlebars
- Stainless Steel
- Carries up to 5kg (11lb)
- Dimensions: 34cm (l) x 26cm (w) x 23cm (h)
- Attachment: Quick Release
- Includes hardware: Yes
- Material: Stainless Steel
- Weight: 0.94kg
$49.99
Looks cool. Carries stuff.
You have things. We have things to hold those things. Get all of your stuff to where you're going. It's the perfect fit for everything from books to beach towels to burritos.
- Made of durable plastic
- Rack compatibility plates sold separately
- To install the crate to an MIK rack, purchase the MIK Adapter Plate
- To install the crate to a non-MIK rack, purchase the MIK Carrier Plate
- Comes with two click-in plates and five Electra stickers for customization
- Dimensions: 33.4 x 39.8 x 24cm
$49.99
Electra's Comfort XL Saddle provides extra comfort with its wider seating area. And, its plush padding is paired with a durable cover and double chrome springs to smooth out even the roughest roads.
$49.99
Reflect on this combination of safety and style.
Your daily commute relies on practicality and durability. The cylinder handlebar bag gives you just that. Plus a little style, of course.
The perfect fit for your phone, keys, a burrito...Whatever gets you through your commute.
- Reflective fabric for added safety
- Water-resistant zippers
- Fits standard bicycle handlebars
- Convenient loop in the front for bike lights
- Internal sling phone pocket
- Cargo capacity: 60 cu in (1L)
- Dimensions: 22cm (l) x 10cm (w) x 10cm (h)
- Attachment: Hook and loop strap
- Fiber content: 100% Polyester
- Weight: 152g
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