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Electra

$439.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$629.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Schwalbe Big Apple 24" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$1,199.00 $1,599.99 25% Off
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology turn it into the ultimate riding experience. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic. - The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control. - Comfortable cruising comes standard with Electra's patented Flat Foot Technology. - Rethink "cruising" with a top-assisted speed of 20 mph. - The easy-to-read LED controller monitors power support and battery charge. - This Go! e-bike is a modern twist on an American classic.
$1,199.00 - $1,199.99 $1,599.99 25% Off
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology create the ultimate cruising experience whether you're near or far from the beach. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic. - The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control. - Comfortable cruising comes standard with Electra's patented Flat Foot Technology. - Rethink "cruising" with a top-assisted speed of 20 mph. - The easy-to-read LED controller monitors power support and battery charge. - This Go! e-bike is a modern twist on an American classic.
$729.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$729.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe. The final word The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$349.00 $399.99 13% Off
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$569.99
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. It's right for you if... You enjoy the causal ride of a beach cruiser, but still appreciate quality, craftsmanship, and of course, style. The Cruiser 7D is the best of both worlds, offering plenty of gears to give you range beyond a quick ride around the block in flip flops. Not that there’s anything wrong with that. The tech you get The Cruiser 7D features a lightweight, aluminum frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of balloon tires. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.
$12.99 - $14.99
The best thing to happen to handlebars since grips. - Easy to push lever creates friendly ringing sound - Fits standard bicycle handlebar - Includes attachment hardware
$74.99
A frame bag fit for a Ponto Go! - Water resistant for all-weather use - Made with EVA foam lining and 100% recycled polyester shell fabric (PFAS free) - Reflective logo for added visibility - No tools required for installation
$24.99
This basket is as sweet as honey. It's perfect for holding all your smaller things. Easily hook this basket to your handlebars. Toss in your keys, sunglasses, tacos, whatever. You have things. We have things to hold those things. - Attaches to the handlebar with metal hooks - Proprietary Electra design - Honeycomb patterned stamp - Powder-coated steel - Carries up to 2.5kg (5lb) - Dimensions: 22cm (l) x 18cm (w) x 14cm (h) - Attachment: Quick Release - Includes hardware: Yes - Material: Steel
$28.95 - $28.99
Custom Electra tires make perfect replacements or upgrades. Propelling you along the pavement. Boardwalk. Whatever. Product details - A great classic cruiser tire that adds a touch of retro fun to any ride - Smooth tread cruiser tire - Tube not included - Tires are sold individually, not as a pair
$12.99
Let people know you're coming through. And do it in style. The perfect way to say 'Hello.' Or 'hey there,' 'coming through,' and 'sup. We've made ringing an art form, choose from our unique graphics and bold colors. Product details - Easy-to-push lever creates a friendly ringing sound - Fits standard bicycle handlebar - Includes attachment hardware
$389.99
Outside is their best side. Electra’s Sprocket 20" bikes provide good old-fashioned fun in a good new-fashioned ride. Featuring Electra’s patented Flat Foot Technology, this bike is both comfortable and easy-to-ride. Designed to accommodate growth spurts, the Sprocket 20" is perfect for kids ages 5 to 8 between 3'8" to 4'5" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with our Flat Foot Technology, Kraton grips, Selle Royal saddle and linear-pull brakes with adjustable reach levers. Dual position crank arms allow the bike to grow with kids and Schwalbe tires with Kevlar Guard® provide flat protection, so they can ride 'til the streetlights come on. The final word Remember riding to your friend’s house or the store? Or taking off for nowhere in particular? It was simple and fun. Remember fun? We do. Sprocket features Electra quality and style with patented comfort and control. So get 'em off the devices and get ‘em outside, because outside is their best side. Why you'll love it - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Kids grow and this bike adapts with adjustable pedal mount positions. - Schwalbe Big Ben puncture-resistant tires with Kevlar Guard protect them against flats to keep them riding all day. - The universal, aluminum frame is built to last so this bike can be passed down to siblings. - Customize with an Electra bell or handlebar bag to carry all the necessities and make it their own.
$29.99
For all of life's beverages. A cup holder for your bike? We'll drink to that. Keeps your hands free and your drink cold. For those of us who need two hands to steer. - Fits a 12oz can - Attaches to a standard 22.2mm handlebar - Comes with reversible graphic koozie (solid color inside)
$29.99
For all of life's beverages. A cup holder for your bike? We'll drink to that. Keeps your hands free and your drink cold. For those of us who need two hands to steer. - Fits a 12oz can - Attaches to a standard 22.2mm handlebar - Comes with reversible graphic koozie (solid color inside)
$14.99
A bicycle bell with a quality sound is how you say hello in Electra. - Easy to push lever creates a friendly ringing sound - Fits standard bicycle handlebar - Includes attachment hardware
$349.00 $399.99 13% Off
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$929.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. The Townie Path 9D EQ which comes fully equipped with bright Spanninga front and rear LED lights, fenders to keep you clean, and a rear rack so you can carry the essentials wherever the road takes you. Go farther and explore more on the Townie Path. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - Fully equipped with color-matched fenders and Spanninga front and rear bright LED lights. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$74.99
Add a little utility and a lot of style with anything from front baskets and trays to rear racks and panniers. - Mounts directly to the headset of your bicycle - 38.5 x 28.5 x 24cm (outside diameter) - Maximum Load Capacity up to 22 lbs. or 10kg - Designed to fit most 26-inch and 700c wheel Electra models - Includes mounting brackets for bikes with either a 1-inch or 1 1/8-inch Headset
$1,899.99
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 27.5" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible. - The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding. - Reach a top-assisted speed of 20 mph with support from the rear hub motor. - Monitor your level of power support and battery charge easily with the improved LED controller. - Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course. - This Go! e-bike combines quality, comfort and value with Electra's signature style.
$49.99
Looks cool. Carries stuff. You have things. We have things to hold those things. Get all of your stuff to where you're going. It's the perfect fit for everything from books to beach towels to burritos. - Made of durable plastic - Rack compatibility plates sold separately - To install the crate to an MIK rack, purchase the MIK Adapter Plate - To install the crate to a non-MIK rack, purchase the MIK Carrier Plate - Comes with two click-in plates and five Electra stickers for customization - Dimensions: 33.4 x 39.8 x 24cm
$49.99
A pair of Electra's Townie Aluminum Fenders on your ride will let you pedal even in less-than-ideal conditions. They're made from durable, low-maintenance aluminum and offer full coverage so you'll arrive squeaky clean. All mounting hardware is included for quick and easy installation.
$439.99 - $569.99
The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood. It's right for you if... You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads. The tech you get Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills. - Features our patented Flat Foot Technology for amazing comfort and control. - Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$629.99 - $649.99
This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets. It's right for you if... You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.
$9.99
Like a seatbelt for your stuff This elastic net holds everything in place to make sure you arrive with what you left with. Reflective elements provide added safety, and it fits on all Electra baskets (sold separately). Help keep your cargo in one place. - Includes four hooks - Reflectivity added for safety
$64.99 - $74.99 $64.99 - $74.99 Up to 9% Off
This basket is as sweet as honey. It's perfect for holding all your things, large and small. Easily attach and remove this quick release basket from your headset for added functionality and fun. You have things. We have things to hold those things. - Quick release bracket included - Proprietary Electra design - Honeycomb patterned stamp - Quick release unit mounts to handlebars - Powder coated steel - Carries up to 5kg (11lb) - Dimensions: 34cm (l) x 23cm (w) x 27.5cm (h) - Attachment: Quick Release - Includes hardware: Yes - Material: Steel - Weight: 1g
$24.99
No matter what kind of fuel you sip to help you power your pedals, Electra's Linear Cup Holder will bring it along for the ride. It features a solid handlebar mount that's a breeze to install and classy, laser-etched anodized aluminum construction that firmly holds your beverage so you can use both hands to steer.
$25.99
Custom Electra tires make perfect replacements or upgrades. - A great classic cruiser tire that adds a touch of retro fun to any ride - Smooth tread Cruiser tire - Tube not included - Tires are sold individually, not as a pair
$49.99
Wet weather is no worry when you've got Electra's Cruiser Essential Aluminum Fenders. They're made from durable, low-maintenance aluminum and offer full coverage so you'll arrive squeaky clean. All mounting hardware is included for quick and easy installation.
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